This partnership not only elevated Audi’s existence while in the sporting activities field but additionally set the stage for various joint advertising and marketing endeavours, Mixing sports and luxury branding.

While Deutsche Telekom don’t possess A part of the club, and haven’t reviewed this kind of an arrangement, Bayern Munich board member answerable for sponsorship Andreas Jung states that they're a lot more of the strategic companion than the usual sponsor.

German multinational application huge SAP is an extended-time lover of the club (considering that August 2014) and currently sits on their Platinum tier of companions.

Deutsche Telekom’s symbol may even be witnessed while in the stands, as its personnel at Bayern’s matches use white raincoats and sit collectively in what Jung calls an “legendary” “T” condition.

Why it issues: The German football club hopes to provide their fans closer to the crew and gamers by means of music and unique video clips accessible to the System.

The offer grants the agency branding legal rights throughout the club’s Actual physical and digital belongings. Varta also serves because the official lover from the FC Bayern Young children Club.

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As per the deal, together with GetYourGuide, Bayern have launched two “Originals by GetYourGuide” provides, which happen to be exclusive ordeals accessible solely within the System.

The Deutsche Telekom-Bayern relationship is now a staple of soccer sponsorships throughout the last 20 years. Apart from entrance-of-shirt branding legal rights, the telecommunications firm has appreciated a fruitful romantic relationship With all the Bavarians as it has overseen the refurbishment of your club’s household ground, the Allianz Region, into One of the more technologically-State-of-the-art sports activities venues on the planet, when also getting seen many other enthusiast engagement and Group ventures completed.

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The club has also taken this extended-expression method of its abroad operations. Jung states that when the Leading League more info grows its manufacturer by having its clubs jet worldwide Just about every summer months, only some Bundesliga golf equipment make identical long-distance tours.

The collaboration commenced again in 2008, rendering it Person's longest Affiliation which has a soccer club. The sponsorship of FC Bayern Women of all ages as official husband or wife, that has been set up considering the fact that 2022, will likely go on.

SAP supplies the club with analytics computer software to gauge shopper practical experience and participant functionality knowledge. In February 2021, Bayern declared they had used SAP’s help to standardise the HR processes through the club.

Bayern Munich Bayern Munich Sponsors This text consists of facts regarding the organisations working with the Adult males’s and/or Ladies‘s groups of FC Bayern Munich as their sponsors and associates for your 2024/twenty five time, Therefore savoring a strong branding presence throughout their belongings. 

In September 2023, the power resources and electrical devices manufacturer signed an early extension settlement Using the German giants until eventually 2027, transforming their standing from the Gold Spouse to some Platinum Partner.